Master sports and entertainment marketing with innovative strategies and digital technologies to shape the future of the industry

Public ciblé

For students holding a 3-year Bachelor’s Degree minimum

Grade
MSc – Master of Science approved by the Conférence des Grandes Ecoles
Durée

2 years (120 ECTS) with a minimum of 4-6 months internship

Langues d'enseignement
Taught in English
Lieux d'enseignement
Delivered in Paris with an international term in Quebec

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Saturday, January 18th: Paris Campus / Saturday, Febuary, 8th: Lyon Campus

Shape the Future of Sports, Entertainment, and Lifestyle Management!

Master sports and entertainment marketing with a strategic vision

Accelerate your career with our Master of Science in Sports Management, a program specifically designed to combine the dynamic fields of sports, entertainment, and lifestyle marketing. This program offers a comprehensive curriculum that equips you with the skills to master the complexities of sports and entertainment marketing. By integrating digital strategies, you will develop the ability to create impactful marketing campaigns that resonate within the lifestyle and entertainment sectors. Whether you're targeting brand partnerships or fan engagement, this master of science's degree in sports management will prepare you to lead in an ever-evolving industry.

Become a leader in sports and entertainment management

Our MSc Sports program is crafted for future leaders who wish to excel in the business of sports and entertainment. Our program focuses on the intersection of sports, lifestyle, and entertainment, ensuring that you develop a holistic understanding of these interconnected industries. Through hands-on projects and real-world case studies, you'll gain expertise in strategic management, brand partnerships, and innovative marketing techniques. This master of science in sports business emphasizes not only the mastery of core concepts but also the development of leadership skills essential for success in this fast-paced environment.

Elevate your career with specialized knowledge in lifestyle and entertainment

The MSc Entertainment degree goes beyond traditional sports management by incorporating a deep understanding of lifestyle trends and entertainment culture. This unique approach positions you at the forefront of industry innovation, ready to tackle the challenges of a rapidly changing market. Whether you're interested in launching your own ventures or leading major brands, the Master of Science in Sports, Entertainment and Lifestyle program provides the strategic insight and creative acumen needed to thrive. From understanding consumer behavior to leveraging the latest in digital technology, this program offers the tools necessary to excel in sports marketing and entertainment management.

Boost your career

  • 45,000 alumni in 130 countries
  • 2,200 companies recruiting our students worldwide
  • 2nd in France Global Employability University Ranking 2025 (Times Higher Education)
  • Top 1% of business schools with a triple international accreditation: EQUIS, AMBA, AACSB

Contact your program advisor

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Contact our student ambassadors

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